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Imagine the thrill of a rocket launch — the precise countdown, the roar of engines, and the liftoff that defies gravity. I had the privilege of witnessing this magic firsthand at a SpaceX launch at Kennedy Space Center. Each stage of the countdown had its purpose. This process mirrors my Activate the Awesome™ framework, each step preparing us to launch into our…

Activate Your Awesome: The Life-Changing Lessons from SpaceX

Photo of a rocket ship launching

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Let’s Build a Workplace Culture Where People—and Performance—Can Thrive!

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