FROM SILENTLY HIDING
TO FINDING THE AWESOME AND IMPACTING CHANGE 

A LITTLE ABOUT OUR JOURNEY

My journey started as a young multiracial girl who felt like she never fit in. I didn’t realize it then, but my name was appropriate because I lived at the back of “my shell,” peering out from the safety of my comfort zone like a frightened turtle. I was terrified to put my hand up in class and rarely spoke up. Like many people, I had no idea who I was and looked for the answers from others. 

Marianne Williamson wrote, “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.” She’s right. It isn’t failure we’re afraid of; it’s success. 

After years of running and hiding from myself (and morphing from a turtle to a chameleon trying to fit in), I finally learned to connect with my tapestry of awesome within. More importantly, I realized I was never meant to fit in. I was meant to stand out, shine bright, and be AWESOME!

Hey there, I’m Michelle McKown-Campbell! I’m a professional speaker, workshop leader, confidence coach, daughter, wife, and skater mom with over twenty-five years of HR experience.

start activating the awesome today 

My journey started as a young multiracial girl who felt like she never fit in. I didn’t realize it then, but my name was appropriate because I lived at the back of “my shell,” peering out from the safety of my comfort zone like a frightened turtle. I was terrified to put my hand up in class and rarely spoke up. Like many people, I had no idea who I was and looked for the answers from others.

Marianne Williamson wrote, “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.” She’s right. It isn’t failure we’re afraid of; it’s success.

After years of running and hiding from myself (and morphing from a turtle to a chameleon trying to fit in), I finally learned to connect with my tapestry of awesomeness already within me. More importantly, I realized I was never meant to fit in. I was meant to stand out, shine bright, and be AWESOME!

Hey there, I’m Michelle McKown-Campbell! I’m a professional speaker, workshop leader, confidence coach, daughter, wife, and skater mom with over twenty-five years of HR experience.

Now, I understand activating the awesome is a life skill I have to use daily. These mindset shifts and daily practices transformed my life. Discovering, connecting, and being inspired by my tapestry of awesome has created amazing results. The ongoing process helps me accept (and celebrate) who I am. 

I founded Activate the A.W.E.S.O.M.E.® because every human deserves to feel safe, seen, respected, and worthy of a successful future while knowing they are awesome! We ALL have a tapestry of awesome held within us TODAY! 

When we activate the awesome, something incredible happens. We start believing our dreams are possible and take action. In my workshops and coaching, we focus on more than your strengths. We tap into every part of you — the good, bad, downright ugly, and incredible — recognizing the unique tapestry of who you are is 100% awesome!

Sure, there are setbacks along the way. But pairing self-confidence with skills to overcome setbacks keeps us on the path to success. Activate the A.W.E.S.O.M.E.® is a circular framework that continually grows and changes, just like you and your journey. The more you apply it to your daily life, the more you approach life with confidence. And that confidence leads to phenomenal results!  

leads to phenomenal results

THE “BE YOURSELF AND activate the awesome” APPROACH

Now, I understand activating the awesome is a life skill I have to use daily. These mindset shifts and daily practices transformed my life. Discovering, connecting, and being inspired by my tapestry of awesome has created amazing results. The ongoing process helps me accept (and celebrate) who I am.

I founded Activate the A.W.E.S.O.M.E.® because every human deserves to feel safe, seen, respected, and worthy of a successful future while knowing they are awesome! We ALL have a tapestry of awesome held within us TODAY!

When we activate the awesome, something incredible happens. We start believing our dreams are possible and take action. In my workshops and coaching, we focus on more than your strengths. We tap into every part of you — the good, bad, downright ugly, and incredible — recognizing the unique tapestry of who you are is 100% awesome!

Sure, there are setbacks along the way. But pairing self-confidence with skills to overcome setbacks keeps us on the path to success. Activate the A.W.E.S.O.M.E.® is a circular framework that continually grows and changes, just like you and your journey. The more you apply it to your daily life, the more you approach life with confidence. And that confidence leads to phenomenal results!  

phenomenal results

THE “BE YOURSELF AND activate the awesome” APPROACH leads to

No one likes listening to boring speakers with endless, self-promoting slide decks (AKA PowerPoints for those of us who remember life before the Internet). I blend relatable stories with hands-on activities because play helps people of all ages, cultures, and learning abilities understand (and apply) information. We’re never too old to have a little fun, especially at work!

& interactive workshops

engaging keynotes

She opened my eyes to why I can’t settle ever again. Michelle helped me believe in myself, stop underestimating what I did while working, and see who I really am. I feel blessed and wish everybody could get a little bit of Michelle when they’re younger. 

Coaching Client

Melanie Dawn Martin

Michelle helped update my resume multiple times over the past two decades. She patiently asked probing questions to pull information out of me, noticing the skills and experiences I didn’t realize were selling points. I’m grateful she sees the positive in any situation and changed my mindset to see challenges as fabulous opportunities. Michelle helped me appreciate my worth, which led to higher caliber jobs and better pay in my last three positions. Needless to say, I’m thrilled with the results!

Resume Refresh Client

Laura Morgan

Michelle led young women into their awesomeness through key sessions at our annual Love Progress Park leadership projects and year-round L.E.A.D. Group programming designed to build confidence and social capital while navigating the entrepreneurial process. Michelle’s willingness to guide middle school and high school girls as a small group coach helped move LPP closer to its vision to see all girls live with the courage to lead.



Jennifer Shiley

about working with me

what people say

She opened my eyes to why I can’t settle ever again. Michelle helped me believe in myself, stop underestimating what I did while working, and see who I really am. I feel blessed and wish everybody could get a little bit of Michelle when they’re younger. 

Coaching Client

Melanie Dawn Martin

Michelle helped update my resume multiple times over the past two decades. She patiently asked probing questions to pull information out of me, noticing the skills and experiences I didn’t realize were selling points. I’m grateful she sees the positive in any situation and changed my mindset to see challenges as fabulous opportunities. Michelle helped me appreciate my worth, which led to higher caliber jobs and better pay in my last three positions. Needless to say, I’m thrilled with the results!

Resume Refresh Client

Laura Morgan

Michelle led young women into their awesomeness through key sessions at our annual Love Progress Park leadership projects and year-round L.E.A.D. Group programming designed to build confidence and social capital while navigating the entrepreneurial process. Michelle’s willingness to guide middle school and high school girls as a small group coach helped move LPP closer to its vision to see all girls live with the courage to lead.



Jennifer Shiley

about working with me

what people say

Create your most successful future

Continue your journey with intention

Celebrate your uniqueness

Step out of your comfort zone

Set goals and boundaries

Speak up for yourself

Acknowledge your value

Recognize your strengths

Connect with your emotions

Increase self-awareness

Become accountable

Appreciate who you are today

Get ready to connect with your tapestry of awesomeness! I would be honored to help you build confidence as you learn how to:

Get ready to connect with your tapestry of awesomeness!
I would be honored to help you build confidence as you learn how to:

GUIDES YOU ON YOUR PATH TO SUCCESS

framework GUIDES YOU ON YOUR PATH TO SUCCESS

Activate the AWESOME framework

Activate the AWESOME

my

my

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